Have you seen the funniest copywriting ad on the Internet? Here it is:
"You’re a Copywriter who gets it, and you wonder why other people don’t. You understand that meaning comes not from the words, but the experience. You don’t write copy, you start conversations. You understand the transformational power of a network. And you think about connections – between brand and consumer, between consumer and consumer, between websites, emails, banners, TV, print, and direct mail. You have ideas. You have talent. You work hard. You play hard. And you’re the next Copywriter at [company name redacted] – Los Angeles."
Since when did meaning "come not" from "the words?" If that's true, the meaning of this ad is that professional copywriting is a joke (no surprise), because "the experience" of this ad is that non-sequiturs and cliches produce money, and that it's easy to please corporate parrots who just "want to get onto the same page" and "reach out" to you so they can make more money off mind-"loving" members of our fair society.
Vaya con dios, wannabe copywriters!