How interesting it is when certain (morally, ethically, grammatically) inconsistent media outlets align themselves with qualitative journalists to provide themselves instant street cred in their own pages. To wit: Gawker's claim that L.A. Weekly's super-principled Hollywood columnist Nikki Finke is its "Sister-in-Ink." Sure, Gawker published a great exchange between Finke and a GQ magazine editor who represents her image of what's wrong with the entertainment media. But was Finke consulted on her new sibling-adoption by the King of All Blog Media? And if not, how does she feel about it? I can't imagine -- and keep in mind, I'm just wondering aloud -- that she looks upon Gawker any kinder than she does Graydon and VF. Clearly, she shouldn't.