Confession: I often feel forgotten, lost -- and
thirsty! -- in this world of custom celebrity branded beverages. It’s just so
hard being an issue-driven indie film chick in this Krunk-juice-drinking boys
club called Hollywood. So what if your dad made The Godfather? So
what if James Cameron haunts your local Trader Joe’s in search of a deal on
your family’s brand-name merlot? So what if you won an Oscar for a “sparse”
(read: vacantly routine and already forgotten) coming-of-age screenplay that wouldn’t have been given
the time of day if your dad, Bill Murray, Sonic Youth, and Wes Anderson hadn’t
passed it around with rubber-stamp props. After a while plugging along, it takes some serious cajones to make it
in this biz. And after a long day of dressing yourself to look unconcerned
about clothes, taking meetings about taking meetings at Urth Caffe, and later
joining Quentin down at Cinespace for a Russ Meyer retrospective before a
late-night Silverlake patio party teeming with chevre-stuffed mushrooms, you need something to simultaneously take the edge
off and remind you that you could do it ALL again. You need something that’s yours -- NOT
Daddy’s! And so that’s why I’m proud to be releasing (releasing, inspiring - what's the difference?) Sofia Mini Blanc de Blancs. (No, it’s not a car. Though aren’t those little buggers
cute?! Maybe I should get myself one. Nah, too commercial.) No, Sofia Mini is
it’s own thing. It’s not wine, it’s not beer, it’s not Bartles and James (mmm,
don’t tell anyone I like Bartles and James, ok?). Sofia Mini is the sparkling
wine-product the underground, thinking girl wants. The bouquet? Pear,
honeysuckle, passion fruit. The body? Apple, melon, tangerine. The finish?
Lemon and honey (what else?). Sporting an expert Monterey-grape
balance of 70% Pinot Blanc, 20% Sauvignon Blanc, and 10% Muscat Cannelli -- oh,
and did I mention it's served cold in its own cute lil’ red bullet can? --
Sofia Mini is Independence. That’s why I branded it “a distinctive
blend as unconventional as the woman who inspired it.” Mini -- and you can call
it that too -- is for “the impromptu, impetuous, live passionately-for-the-moment kind of person. The kind of person who lives like there is no tomorrow!” Because, like, that’s the kinda woman I am, yo. I make
personal, independent movies. I push the envelope. And I expect nothing
less from what I drink. Touché, Spike!
