Trust no one: That seems to be the theme at this year's MacWorld, where Apple actually released the iPhone that gadgetheads had been jabbering on about for over a year. But how come no one knew it was going to happen for sure? How come no one knew what it would look like? How come no one leaked the info anywhere? Engadget points us to the Fortune article that tells the story. If anything, it is a sad tale. Apple has figured out a way to retain a hold on hearts and minds in a business previously based on bytes. I applaud its designs, I worry about its tactics and what they mean for the future of marketing and group think. A group that wants our devotion but doesn't need the press, doesn't want the press, can't keep the press off its backs, is a group that's more interested in mind control than in improving lives with its products. I remember when Apple seemed like a life-affirming organization. Now, despite my love for the iPhone, I'm more worried about Cupertino's hold on the world than I am Microsoft's. Think different, indeed.